Portland Children's Museum
Position: Account Executive & Media Planner
Faux Client: "Portland Children's Museum"
Mock Budget: $200,000
Our team took first place and "won" the media buy competition by 0.8 points against another very talented team. The project required in-depth research and planning. We defined our target audience by conducting primary and secondary research. We used google analytics and google ad-words to create a marketing campaign, coupled with a word of mouth campaign, OOH, print, social media, and radio. Take a look at our media plan by clicking the image above.