Position: Account Supervisor
Client: School of Business Administration
The SBA needed a way to attract students from other states, a way to say "Hey we are here and THIS is who we are!" What a better way to say that than sending them a tin can complete with a faux mustache, a rain poncho, coffee beans, and a temporary tattoo of Oregon. Yeah, Keep Portland Weird. The can also included a booklet for potential students, an application waiver, and an infographic for parents to feel like Portland is the safe, smart choice for their child.
The can and waiver directed students to our micro-site where icons, maps, and images are interactive. The stunning site was created by Portland's creative agency, 100SEVEN, but the graphic design and copy were all created by FIR NW students.
After a stunningly successful campaign and launch, SBA asked us to expand our relationship with them by developing and managing their social media content to continue the conversation with incoming students.